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How to lose weight when you work in an office? It may seem like an uphill battle. Everyone tells me that I am a naturally blessed guy: I can eat anything and not gain weight. I sit in front of my computer for hours and my figure remains like Shaggy Rogers from Scooby Doo. But for many people, the reality is not quite the same. Long hours spent sitting, combined with limited physical activity, often

Win Over Your Client by Reversing Their Image

Posted by André Provedel on  January 13, 2025
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Category: Think About
In the 1970s, three researchers conducted a fascinating study on how familiarity influences our preferences. Published in a scientific journal, their work revealed an essential truth about human nature: we are drawn to what feels familiar. To demonstrate this, they devised an experiment with a simple yet profound design.The researchers gathered a group of women and asked them to compare two versions of the same photograph: one that showed the subject as they appeared in

The Best Time to Post on Instagram

Posted by André Provedel on  January 4, 2025
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Category: Useful Tips
I once read about a storm in 2020 in the US, which created a “mega-flash” of lightning spanning an area almost 500 miles long and 100 miles wide. It set a new world record. And it lasted for over 15 seconds. In other words, the people in Mississippi who saw that flash didn’t realize it wouldn’t end until it reached Texas.It’s one of those phenomena that, for it to happen, requires extraordinarily perfect conditions.Just like

Be different!

Posted by André Provedel on  December 9, 2024
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Category: Think About
In 1933, German psychologist Hedwig Von Restorff conducted a simple yet groundbreaking experiment on human memory. She presented participants with a list of words that were all categorized similarly, except for one word that was completely different. For example, the list could include words like “cat,” “dog,” “lion,” and “tiger” (all related to animals), with the word “conduit” (out of context for animals) inserted. After the list was shown, participants were asked to recall as

Does a blank sheet of paper mean nothing?

Posted by André Provedel on  September 14, 2024
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Category: Think About
The American John Cage (1912-1992) was a composer who is probably known for just one work: 4’33”. It is an experimental piece that can be performed by any instrument and, even better, by any person. The score instructs the performer to NOT play their instrument for exactly four minutes and thirty-three seconds, because the “music,” in this case, consists of the ambient sounds that the audience hears during the performance. In short, a very simple

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