Creativity Can Be Trained—By Playing

Posted by On Filed under Useful Tips No Comments

Creativity is often seen as an innate talent — something you either have or don’t. But successful entrepreneurs know that it can (and should) be trained like a muscle. This is especially true for those trying to stand out in an increasingly crowded and competitive market.

Here’s a game-changer: training your brain doesn’t have to be dull or technical. Online games, like the New York Times’ famous Wordle or free Sudoku puzzles, are surprisingly effective tools for sharpening focus, mental agility, and even aesthetic sense—all essential skills for creative entrepreneurs.

If you’re like me and use both a computer and creativity as your main work tools, your coffee break can become a high-impact brain training session. I want to share how certain games can directly enhance your creative and strategic thinking.

Why Creative Entrepreneurs Need Cognitive Stimulation
Entrepreneurs are constantly making decisions. Designers, too — color palettes, visual compositions, typography, branding, trends, and of course, client preferences. To handle all this, your brain needs to stay sharp and your eyes well-trained. That’s where online games, when used in moderation, come into play. They can:

Improve lateral thinking — helpful for finding unexpected creative solutions.
Strengthen working memory — vital for juggling multiple visual ideas and references
Boost focus and mindfulness — key for producing consistent, high-quality work.
Speed up decision-making — crucial when dealing with tight deadlines and briefings.

Here’s a curated list of online games (free or with affordable versions) that are great for building these skills:

1. Woodoku
A mobile game that blends classic Sudoku with block puzzles (think wooden Tetris). You play on a 9×9 board, placing variously shaped wooden blocks. Complete a row, column, or 3×3 square, and those blocks disappear, making room for more. The game ends when there’s no space left to place new blocks.

Why I find it useful:
Trains spatial reasoning — you need to strategically plan every move.
Develops foresight — anticipating how future pieces will fit is key.
Encourages focus — it’s a calm game, but demands sustained attention.
Reinforces patience and decision-making under visual constraints, much like a designer’s daily life.

2. Wordle
A word game from the New York Times where you have six chances to guess a five-letter English word.

Why it’s valuable:
Exercises logical thinking, pattern recognition, and cognitive economy. For non-native English speakers, it’s great for vocabulary building.

3. Quick, Draw!
A Google game that prompts you to draw something in 20 seconds so the AI can guess what it is.

Why it helps:
Sharpens visual synthesis — training you to express ideas quickly and clearly, which is essential for icon and logo design. You don’t need to be an artist; rough sketches are enough to communicate the concept.

4. Kleki
A minimalist, free digital drawing and painting platform.

Why it’s great:
Perfect for practicing composition, color balance, and freehand sketching—without the pressure of perfection. It’s mentally relaxing. It´s like a visual brainstorming. Take 10 minutes a day to draw anything without judgment. It helps unlock your experimental side.

5. Patterned
Available on Apple Arcade (paid), it’s a pattern-filling game where you match visual pieces into rhythmic, symmetrical designs. Think puzzle meets design harmony.

Why it’s effective:
Enhances sensitivity to patterns, repetition, and composition—key in surface design, packaging, and UI work.

Turning Games into Creative Tools
Now that you’ve discovered some great games, here are a few practical ways to incorporate them into your creative routine:

Use games as part of your warm-up. Play for 5–10 minutes before jumping into design work. It primes your brain to think visually.

Translate game ideas into design prompts. If you play a word game (like Wordle), take the word of the day and turn it into a visual concept: a logo, color palette, or layout.

Capture insights in a creative notebook. Jot down ideas that emerge during gameplay—even if they seem random. Many great ideas are born from creative chaos.

At the end of the day, you don’t need to be in front of Illustrator or Figma 24/7 to train as a designer. Creativity thrives in moments of playful idleness, and well-chosen games are a powerful shortcut to get there.

By weaving a few of these games into your routine, with moderation, you’re not just having fun. You’re actively building skills that can significantly elevate your creative output. Your downtime becomes a creative lab.

.

The decline of handwriting

Posted by On Filed under Trends & Ideas No Comments

I don’t know the last time I wrote or received a handwritten letter. Except for the occasional message or short list I scribble down to remind myself of what to do, the computer has replaced that habit.

However, I still receive postcards from time to time, especially during the holidays and at the end of the year. It’s often at these times that you can tell if the sender has a flair for design.

I know my handwriting isn’t the best, but it bothers me when I see a message written with crooked lines. It’s as if a messy, untidy handwriting would give a false representation of who we are.

In The Swerve, Stephen Greenblatt tells the story of the humanist Poggio Bracciolini (1380–1459), a hunter of ancient scrolls that had been kept for centuries in the monasteries of Europe.

With the decline of the Roman Empire, it fell to the monks, who were tasked with reading, preserving, and copying texts that had kept the ideas of the ancient world alive for generations.

Poggio copied several of these texts. He discovered and reintroduced Lucretius’s ancient poem De rerum natura to the world. With his beautiful handwriting, he became one of the precursors of modern graphic design.

Analysing his handwriting, it is fascinating to see that, at a time when Gutenberg’s printing press was just beginning to emerge, someone managed to create a font so legible and unlike anything known until then.

Poggio Bracciolini created space between words and developed a cursive, rounded font (1) that gave rise to what we know today as italics.

The guy even took the trouble to make holes in the margins (2) so the pages would stay firmly in place and not slide while he wrote. Additionally, he created 26 very thin lines per page, ensuring that the space between the lines of text, perfectly aligned to the left, would be the same (3).

Of course, today’s environment is different. But I wonder if, in the digital world we live in, handwriting will disappear forever. I even wonder if our signature will one day become binary code.

But most of all, I am frightened when I imagine that my shopping list, which I wrote by hand this morning, will be rediscovered in five hundred years by a humanist android.

Enjoy a copy of Greenblatt´s book by clicking the button below.

Photo: Reproduction of the Poggio manuscript, Laurentian Library, Florence.
Source: “The Swerve” by Stephen Greenblatt

How to be a great father

Posted by On Filed under Things in Life No Comments

It was my lunch break, and that day, I was sitting alone at a table in the restaurant. While waiting for the waiter to bring my meal, I observed the people around me.

Soon, my attention was drawn to a family sitting right next to me, who were already having dessert: the father, a young executive in a suit and tie, sat across from his wife and son, a boy who appeared to be about eight years old. With them was also a nanny.

The child was restless and irritable. He complained about everything and spoke loudly. The mother, visibly embarrassed, showed no authority. The nanny seemed unsure of how to act. And the father, in turn, watched the scene in silence, drumming his fingers on the table. It was easy to deduce that he was eager to leave as soon as possible.

At that time, I was already married but had not yet experienced fatherhood. My first daughter would only be born a few years later. Even so, I could sense that there was something wrong with that family dynamic.

Suddenly, to my surprise, the waiter brought out a small cake with a lit candle. It was the boy’s birthday, yet he barely smiled as his parents and the nanny started singing “Happy Birthday.” Shortly after, the father stood up hurriedly, handed his son a small gift, and said he didn’t have time—he needed to get back to the office.

And then he left.

I thought to myself: What would it be like when I took on the role of a father? Would I be so impatient that I would trade affection for a wrapped present for my child?

The truth is that fatherhood is one of the most transformative experiences in a man’s life. From the moment one learns that a child is on the way, an intense mix of emotions is born: joy, fear, anticipation, and responsibility. It’s when we ask ourselves: how to be a good father? After all, children don’t come with an instruction manual. But it is also the moment when we realize that the stability of our own lives no longer depends solely on ourselves. It is impossible to chart a map that will systematically guide our children to the treasure of happiness. Every child is unique, and their subjectivity will create unpredictable situations beyond our control.

Surely, being a father is much more than just providing financial support. It is balancing discipline with affection. It means limits and rules, but with respect and empathy. Above all, it is about being present. Whether you are authoritarian and reserved or communicative and liberal, I believe all of that becomes irrelevant as long as you are truly there.

I once heard of a father who was professionally very successful. After breakfast, he would leave for work in his Porsche every morning while his driver took his son to school. Later, the same driver would pick the boy up. It was the driver who took him to soccer practice. On game days, it was the driver who stood by the field, cheering for his boss’s son. When the boy scored a goal, it was the driver who celebrated, and it was to him that the boy ran to give a hug. That driver was his friend. He was the person the boy could count on.

At night, during dinner, the father, irritated, wondered why his son spoke so much and so fondly of the driver. It was as if the boy didn’t even realize that he was the father. After all, who was putting food on the table and filling the room with toys?

That father perhaps never realized that his son didn’t want presents. He just wanted his presence.

Never be indifferent to your child. That will surely be a wound they carry forever. And yes, I know—having children requires a lot of sacrifice. We are constantly tested in patience, resilience, and adaptability. But never allow a child to feel like a burden to you, as if they are disrupting your daily life.

The journey of fatherhood is not linear. Every stage of a child’s life demands different forms of care and involvement from the father.

In childhood, being a good father means providing a safe environment, teaching values, and encouraging the child’s natural curiosity. Telling bedtime stories, participating in playtime, and leading by example are actions that define this phase.

Adolescence brings new challenges. The child begins to seek independence, and the father’s role shifts to that of a guide and counselor. Here, it is essential to maintain open dialogue without judgment so the child feels safe to share their doubts and struggles.

In adulthood, the father’s role transforms once again. It means respecting the child’s choices, continuing to be a safe harbor, and maintaining a bond that transcends time and distance. And perhaps this is the decisive moment that tests all our efforts as fathers: Your child will never be your “improved version.” They are unique individuals with their own desires, doubts, and paths. The father who understands this educates without imprisoning, guides without imposing, and loves without conditions.

I believe that being a good father is not about shaping a child into your image but rather giving them the foundation to become who they want to be—without ever losing the emotional connection that binds you together.

At some point, your child will have the right to distance themselves from you in order to grow. The greatest generosity of parenthood (both fatherhood and motherhood) is raising birds that will one day fly away from the nest to explore the world. As a father, preventing them from doing so would be a mistake. It would diminish us as human beings.

In short, successful fatherhood is not measured only by the visible results in a child’s life but by a father’s continuous effort to be present, to be a role model, and to be an example. More than just providing material comfort, true paternal success lies in the ability to raise autonomous, ethical, and emotionally balanced individuals.

Raising a child is an act of selfless giving with no guarantees—a long-term investment whose rewards are not always reaped by those who plant the seeds. However, when a father sees his child acting with integrity even without supervision, facing challenges with resilience, and building their own path without having to reject their roots—that is the silent seal of a mission accomplished.

And finally, fatherhood is truly honored when it continues through generations. If a child, upon becoming a parent, chooses to repeat the values of presence, listening, and care that they received, then we have built a legacy.

Because the true victory of fatherhood is not simply raising children who admire their fathers—it is raising people who will one day be admired by their own children. I believe that in this cycle of love, learning, and passing down values, fatherhood reaches its highest fulfillment.

Building Brands Like Roman Roads

Posted by On Filed under Think About No Comments

If you work in design, branding, or any form of creative endeavor, you’ve probably questioned the relevance of your work at some point. At certain moments in our careers, we all wonder about the true impact of what we do.

While reflecting on this, I came across an analysis by the renowned American designer Philip VanDusen, who compared designers to the engineers of Ancient Rome who built roads. These were people who didn’t just create something beautiful—they built structures meant to last for centuries.

In fact, many Roman roads remain in use today, nearly two thousand years after they were first constructed. How is that possible?

The answer lies in how they were built. The Romans followed a structured method, layering different materials: sand, gravel, smaller stones, larger stones, and finally, paving blocks. The result? Incredibly durable infrastructure, capable of withstanding not only the heavy traffic of their time but also the passage of centuries.

Now, if we applied this same mindset to design and branding, wouldn’t we be creating something far more enduring and meaningful?

The Layers: Design as a Road to the Future

Building a strong and impactful brand isn’t just about aesthetics. Just as a Roman road wouldn’t survive without its multiple layers, a brand must be built on a solid foundation.

The Sand: Purpose and Core Values

Before anything else, we need to understand the essence of a brand. What is its mission? What are the values that sustain it? Just as sand serves as the base for Roman roads, values are the foundation upon which everything else is built. Without a solid foundation, the entire structure may crumble over time.  

The Gravel: Market Research

A Roman road was never built without careful planning. Similarly, strong branding requires research. Who is the target audience? What are their needs and aspirations? How is the competition positioned? Gravel stabilizes the sand, ensuring the road remains firm—just as research gives branding the right direction to reach the right audience.  

The Smaller Stones: Positioning and Messaging

The next step is to define how the brand will be perceived. What is its tone of voice? What are the key messages it needs to convey? Here, the identity begins to take shape, ensuring that everything that follows has a clear and cohesive purpose.  

The Larger Stones: Visual Identity and Brand Elements

Now, we reach what is often seen as the “final product”: logos, color palettes, typography, and visual elements. However, without the previous layers, these visuals would be nothing more than decoration without meaning. When built on a strong foundation, these elements reinforce the brand’s strategy, making it recognizable and memorable. 

The Paving Blocks: User Experience and Consistency

Finally, the finishing touch: how the brand communicates across all touchpoints. Social media, websites, marketing materials, customer service—everything must be aligned. Just as the paving stones of Roman roads provided a smooth and predictable journey, a well-designed brand experience ensures that the audience feels secure and confident when interacting with it.  

Building for Eternity 

Branding and design aren’t just about creating something beautiful for the moment. They’re about building something that endures. A well-structured brand can span generations, reinvent itself without losing its essence, and remain relevant even as the market evolves.  

Think of iconic brands like Apple, Coca-Cola, and Nike. They were all built on solid layers, which is why they have remained relevant for decades. They are not fleeting trends but carefully designed structures—just like Roman roads.   

Ultimately VanDusen is correct in saying that we as designers or creative professionals are not just moving cursors across a screen and clicking a mouse. We’re building pathways that can lead businesses to success—pathways that, with the right approach, can last for generations.  

Maybe something we create today will still be remembered two thousand years from now. Alea jacta est! 

A new beginning

Posted by On Filed under Think About No Comments

I was never an illustrator, but during my time as an Industrial Design student, there was an artistic drawing course, and the teacher was a Japanese man who had been living in Brazil for several years. He was one of those guys who economized on words and laughter. But he easily spent his talent in the way he taught.

The students would adjust the paper on the easel and begin sketching with charcoal and chalk some object displayed in the room.

Once, when I finished a drawing, he examined it seriously, and after a while, nodded his head: “Good.” Another eternal Oriental pause that lasted a few seconds, and then he said: “Do another one.”

What do you mean? Hours of giving my best at the easel, only to have to start all over again from scratch?

I looked at the Japanese guy with a grumpy face. But I thought he might be some kind of Mr. Miyagi, so I let it go.

Years later, working with infographics at a newspaper’s newsroom, I had a colleague who had an amazing drawing style, with an innate ability that he could use both for cartoons and for elaborate illustrations.

He would make a work of art with an idea in his head and a mouse in his hand. His problem was that, most of the time, after hours of drawing, he would forget to save his work. And that’s when his computer, out of breath, would decide to crash—and he would lose everything.

In desperation and racing against the clock, he would redo everything. But this time, much faster.

What connects these two stories is that, inevitably, the resulting drawings would end up surprisingly better. More interesting than the versions that had been overly worked on before.

Why? Because we end up getting attached to a single idea and blocking out alternatives. And somehow, we don’t erase the previous image. It stays there, visually etched in our memory.

In our professional daily life, it’s also like that: we can start, develop, and present a project, only for it to be discarded. That’s when it’s time to activate visual memory, keep the basics, eliminate the excess, and refine the essentials. And create an even better version.