Who has creativity?

A bicycle handlebar is not a work of art. Neither does the saddle on which the cyclist sits to pedal. But when Pablo Picasso put these two pieces together, he saw a bull’s head in them. And he created an artistic sculpture.

Something by chance? Perhaps yes. But how often do we do things at random and not realize what’s behind them?

Maybe you are familiar with the case of Art Fry, then a scientist at 3M, the multinational giant that, among a variety of products, is the world leader in high-adhesion adhesives.

Fry and I have something in common: we share the same pleasure of singing in a choir. And when you have a large repertoire of songs, it ends up being common to mark the scores with a piece of paper.

One day, accidentally dropping his sheets with the songs, Fry had his eureka moment: he remembered that a colleague had developed a pressure-sensitive substance, but with poor adhesion. From there, the idea of a bookmark began to germinate.

The scientist’s flash ended up becoming the most famous yellow pad in the world: the Post-it.

Creativity, in short, is something that applies to you too, regardless of your professional field. She is not a gift. It is not exclusive to artists and designers.

It’s just another activity you exercise.

But I confess that I still haven’t found a creative way to sing without being out of tune.

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