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It was my lunch break, and that day, I was sitting alone at a table in the restaurant. While waiting for the waiter to bring my meal, I observed the people around me. Soon, my attention was drawn to a family sitting right next to me, who were already having dessert: the father, a young executive in a suit and tie, sat across from his wife and son, a boy who appeared to be about

If you work in design, branding, or any form of creative endeavor, you’ve probably questioned the relevance of your work at some point. At certain moments in our careers, we all wonder about the true impact of what we do. While reflecting on this, I came across an analysis by the renowned American designer Philip VanDusen, who compared designers to the engineers of Ancient Rome who built roads. These were people who didn’t just create

I was never an illustrator, but during my time as an Industrial Design student, there was an artistic drawing course, and the teacher was a Japanese man who had been living in Brazil for several years. He was one of those guys who economized on words and laughter. But he easily spent his talent in the way he taught. The students would adjust the paper on the easel and begin sketching with charcoal and chalk

How to lose weight when you work in an office? It may seem like an uphill battle. Everyone tells me that I am a naturally blessed guy: I can eat anything and not gain weight. I sit in front of my computer for hours and my figure remains like Shaggy Rogers from Scooby Doo. But for many people, the reality is not quite the same. Long hours spent sitting, combined with limited physical activity, often

In the 1970s, three researchers conducted a fascinating study on how familiarity influences our preferences. Published in a scientific journal, their work revealed an essential truth about human nature: we are drawn to what feels familiar. To demonstrate this, they devised an experiment with a simple yet profound design.The researchers gathered a group of women and asked them to compare two versions of the same photograph: one that showed the subject as they appeared in