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My professional life as a graphic designer started in an unassuming way: one day, a professor asked me if I wanted to start an internship right there at my university, to put together a small institutional newsletter for internal circulation. I said yes. “Do you know about layout?” I said yes. “Great. Then, the day after tomorrow, come by this room in the morning so we can start the project, okay?” “Okay.” I showed up

Creativity is often seen as an innate talent — something you either have or don’t. But successful entrepreneurs know that it can (and should) be trained like a muscle. This is especially true for those trying to stand out in an increasingly crowded and competitive market.Here’s a game-changer: training your brain doesn’t have to be dull or technical. Online games, like the New York Times’ famous Wordle or free Sudoku puzzles, are surprisingly effective tools

I don’t know the last time I wrote or received a handwritten letter. Except for the occasional message or short list I scribble down to remind myself of what to do, the computer has replaced that habit. However, I still receive postcards from time to time, especially during the holidays and at the end of the year. It’s often at these times that you can tell if the sender has a flair for design. I

If you work in design, branding, or any form of creative endeavor, you’ve probably questioned the relevance of your work at some point. At certain moments in our careers, we all wonder about the true impact of what we do. While reflecting on this, I came across an analysis by the renowned American designer Philip VanDusen, who compared designers to the engineers of Ancient Rome who built roads. These were people who didn’t just create

I was never an illustrator, but during my time as an Industrial Design student, there was an artistic drawing course, and the teacher was a Japanese man who had been living in Brazil for several years. He was one of those guys who economized on words and laughter. But he easily spent his talent in the way he taught. The students would adjust the paper on the easel and begin sketching with charcoal and chalk